During the 2020 COVID-19 lockdowns, app usage was at its peak worldwide. A new report by data.ai reveals that even after the “return to normal” in 2022, mobile users’ daily app usage is still high.
Data shows that iOS and Android users are currently spending four to five hours per day in apps, globally.
Mobile users in thirteen worldwide markets spend over four hours using apps, daily including the U.S., UK, Canada, Australia, Brazil, Mexico, Turkey, Russia, Japan, India, South Korea, Singapore, and Indonesia. And app usage exceeds five hours per day in Indonesia, Brazil, and Singapore.
TikTok ranked no.1 by consumer spend on iOS and Android in Q2, 2022
According to TechCrunch, the app usage data on both platforms suggests that the COVID-19 pandemic had a longer-lasting impact on app usage. Consumers kept the new apps and media consumption habits adopted during the pandemic.
Illustrating this point, some markets saw significant gains in app usage over the past two years. In the second quarter of 2020, Singapore users were spending 4.1 hours in apps. Now that’s grown to 5.7 hours, the report says. In Australia, users went from 3.6 hours to 4.9 hours from Q2 2020 to Q2 2022. Both represent a 40% rise in time spent.
The social media app which became the first non-Facebook app to reach 3 billion downloads in July 2021, TikTok was still the no.1 app by consumer spending in Q2, 2022. Instagram was the top app by downloads and Facebook was no.1 by monthly active users in the same quarter.
Recently, it was reported that the parent company of TikTok, ByteDance has filed for a new music service “TikTok Music” trademark application in the United States. The new music streaming service could allow users to play, share, download, and purchase music.