Just yesterday Apple announced two new iPads. Interestingly enough, consumers around the globe today discovered that older iPad models such as the iPad mini, are now more expensive. The price hike seems to be exclusive to non-US markets.
Apple products in Europe, specifically the iPad mini, seeing dramatic price hikes
On Tuesday, the tech giant unveiled the brand-new 2022 iPad Pro models with M2 as well as a redesigned entry-level iPad. While the announcement of the new models has been exciting for consumers, a new report surfaced today about how Apple quietly raised the prices of old iPad models in non-US markets.
As reported by MacRumors, Apple has raised the prices of the iPad mini by as much as £130. The publication cites some examples such as in the United Kingdom where the 64GB iPad mini now costs £569, up from £479 earlier in the day, while the 256GB model costs £749, up from £619. This makes the 8.3-inch iPad mini more expensive than the new 10th-generation iPad, which starts from £499 and £649 at 64GB and 256GB, respectively.
In Italy, the 64GB and 256GB iPad mini models are now 659 (64GB) euros and 859 (256GB) euros respectively, up from 559 euros and 729 euros. In other markets such as India and the Asia Pacific region, the price increase has been modest. Australia was also hit with hikes, prices in the region have been raised by an estimated 11%.
Apple has not provided a reason for the price hikes affecting non-US markets. However, they could be related to inflation as well as increased costs. Other Apple devices such as the iPhone 14 and iPhone 14 Pro have also seen a dramatic increase in price outside of the United States.
In related news, Apple’s new 10th-generation iPad with a new all-screen design, USB-C connectivity, faster Wi-Fi, updated cameras, and more. The updated entry-level iPad now costs $449, which is a steep difference compared to the 9th-generation iPad which was $329. If you want the new iPad 10 with cellular connectivity, prices start from $599.