It is customary for iPhone sales to slow down prior to the launch of a new lineup. However, last year’s iPhone 13 is an exception. According to a new report, consumers are still choosing to upgrade to models from the iPhone 13 lineup rather than waiting for the upcoming iPhone 14 to launch.
Last year’s iPhone 13 lineup is still a top choice for consumers
JP Morgan analyst Samik Chatterjee (via AppleInsider) analyzed carried sales trends for July in the United States. As per Chatterjee’s findings. iPhone 13 sales are still strong compared to previous iPhone cycles. Furthermore, consumers are also choosing to delay their purchases ahead of the upcoming iPhone 14 lineup’s launch.
Wave7 researchers were told that those delayed purchases mean that there is not a ton of interest in the iPhone 14 lineup among consumers. Only 10% of carrier representatives revealed interest in the upcoming flagship is higher compared to previous lineups due to limited improvements and upgrades.
“Fewer than usual people are delaying their iPhone purchase to wait for iPhone 14, which could be driven by expectation for limited changes/upgrades in terms of features as well as expectation of a price hike with iPhone 14,” Chatterjee writes.
One thing to note here is that something similar happened prior to the launch of the iPhone 13. At the time iPhone 12 models were experiencing strong sales and interest in the iPhone 13 was low. However, numerous reports and statistics about the current lineup have helped to paint a different story over the last years.
In July, it was reported that sales of Apple’s iPhone 13 are still strong despite the global smartphone market experiencing lower shipments. Apple also led the global best-selling smartphone with its iPhone 13 and other models, followed by Samsung, according to data gathered by Counterpoint Research. The top 10 models captured 21% of the total smartphone market, with Apple capturing 12.3% of the market.
As for the upcoming lineup, most analysts believe it will see strong demand and so does the Cupertino tech giant itself. In fact, Apple ordered suppliers to manufacture 90 million units of the iPhone 14 series, the same number as it did for the iPhone 13 in 2021.
The iPhone 14 Pro and iPhone 14 Pro Max are expected to see the most demand with the numerous improvements they will feature like the A16 chip, a new pill + hole punch cutout for the display, and major camera upgrades.
The lineup is expected to be unveiled at an online event on September 7.