Apple is expected to launch next-generation iPhone 13 series this September and as usual, there are several sources detailing its design, features, improvements, and other specifications. TrendForce reports that Apple will keep the same price tag of the new smartphone models as the current iPhone 12 series.
As an extension of iPhone 12, the new iPhone 13 series will retail for the same price as the predecessor series
Although it is widely reported that Apple will ship the new iPhone models with A15 Bionic chip built on an advanced 5nm+ process, offer LiDAR scanner across models, larger battery, 120Hz refresh rate in Pro models, and much more. However, TrendForce believes that the new iPhone series will be an extension of the current iPhone 12 series in design, therefore, the company will the sell new iPhone 13 (or iPhone 12s) for iPhone 12 price.
Apple plans to unveil the next generation of iPhones, tentatively called the iPhone 12s series (official name has yet to be revealed), in September 2021, and the smartphone market has placed the spotlight on the new handsets’ physical appearances as well as retail prices.
All in all, the degree of innovation is not particularly significant in terms of appearance, and the four new models can be regarded as an extension to the iPhone 12 series. Because of this, TrendForce also believes that Apple will continue the proactive pricing strategy that it adopted in 2020 so as to maintain its market share for high-end smartphones. Even though prices of some key components have risen due to tightening supply, Apple is taking into account of the growth in the revenue of peripheral services in relation to the growth of iPhone sales. This means that the starting price of the upcoming iPhone series will likely be relatively on par with the starting price of the iPhone 12 series.
And contrary to industry reports, TrendForce writes that Apple will focus on 6.1-inch iPhone 13, iPhone 13 Pro, and 6.7-inch iPhone 13 Pro Max models only. And the smallest 5.4-inch iPhone mini model will not make the cut as the company has ended its production before time due to much lower sales than expected.