In less than a month’s time, Apple is going to launch the new iPhone 14 series. Ahead of its launch, rumor mills claim that upcoming iPhone 14 Pro models will be powered by A16 Bionic chip built on an advanced 5nm process, and will feature a redesigned “pilll+hole” notch, Always-On display, upgraded front, and rear camera system, and other upgrades.
According to TrendForce, the iPhone 14 Pro models might start from 256GB instead of 128GB. The current iPhone 13 Pro models start from 128GB and go up to 1TB. Maybe, the upgrades require more storage and are responsible for alleged increase in price.
Recently, tech analyst Ming Chi Kuo claimed that 2022 higher-end iPhone models will be more expensive than 2021 iPhone 13 Pro models. In addition to other advanced features, the higher storage might also be a reason for the alleged price hike.
Increase in storage can be a likely reason for the increase in iPhone 14 Pro models
Reporting on the 12.8% drop in the volume of global smartphone production in Q1, 2022, TrendForce also shared that the success of the iPhone 13 series and iPhone SE 3 contributed to Apple’s excellent performance in the quarter mentioned above.
According to the shared iPhone 14 specifications and configuration forecast, iPhone 14 Pro and iPhone 14 Pro Max will be available in 256GB, 512GB, and 1TB storage options. While iPhone 14 and iPhone 14 Max will be available in 128GB, 256GB, and 512Gb storage options.
The report also mentioned that the 5G mobile phone market is seeing a steady growth and with the addition of four new 5G smarphone models, Apple will possess the “lion’s share” of the 5G smartphone market share expected to reach 50% in 2022.
Therefore, Apple might have strategically equipped only the iPhone 14 Pro models with the latest processors as product position to attract more buyers in a tight smartphone market because of inflation.
It is also reported that the 6.1-inch iPhone 14 base model will retail for the same price as its current variant.