Beats collaborated with popular American television star Kim Kardashian to launch the new Beats Fit Pro x Kim collection. The wireless earbuds will be available in Kardashian’s signature neutral colors on August 16, 2022.
Last month, Twitter users @Aaronp613 found that Apple was working on three new color options for Beats Fit Pro called Mica, Ochre, and Umbre which we know now are a part of the new collection by Kim Kardashian.
The Beats Fit Pro x Kim collection is designed to blend in
Ahead of the official launch of Beats Fit Pro, Kim Kardashian was spotted in LA wearing the earbuds in purple. Now, the star has partnered with Apple to launch her own collection in her signature neutral color options.
Kardashian made the announcement on her official Instagram account. She uploaded photographs with the new Fit Pro color collection with the following message:
beats x kim- I’m so excited to share Beats Fit Pro by @beatsbydre will be coming soon in 3 signature neutrals, designed by me! Can’t wait for you to try them out on 8/16 🤎
At the time of writing, her post has received over three million likes. In the accompanying video on the collaboration, Kardashian told that the collaboration with Beats came about when she found Fit Pro headphones to be a “game changer” and got the idea that they should be available in colors that easily blend in.
She got the Beats Fit Pro colored by a paint artist and approached Beats or Apple. Her her concept and color palette clicked with the company and the new collection in neutral colors came into existence.
She believes the Beats Fit Pro are a fashion accessory that is musical but does not have to be loud to stand out. She choose neutral colors for them to blend in with users’ clothing and environment, a neutral headphone collection the market was missing.
Designed for comfortable all-day wear, the Beats Fit Pro is powered by Apple’s H1 chip to deliver automatic switching. Compatible with iOS and Android, Fit Pro features audio sharing, “Hey Siri” support for high-quality call performance and controls, and Find My app support on iOS devices to easily locate the headphones with a sound or view it on the map. Beats Fit Pro is available for $199.99, worldwide.