Apple has raised the prices of several iPhone models following its September 2026 event. The iPhone 17, iPhone Air, and iPhone 17e are now $100 more expensive than before, while the iPhone 16 has also received the same price increase.
The changes are particularly notable because the affected models did not receive new hardware with this year’s event. Apple has instead adjusted their pricing alongside the higher starting prices of the newly announced iPhone 18 Pro and iPhone 18 Pro Max.
iPhone 17 Now Starts At $899
The iPhone 17 now starts at $899 for 256GB, up from $799 previously.
That makes the standard iPhone 17 considerably more expensive than when it launched, despite the phone itself remaining unchanged. The $100 increase also puts more distance between the iPhone 17 and Apple’s entry-level iPhone 17e.
The iPhone 17e now starts at $699 for 256GB, compared with its previous $599 starting price.
iPhone Air Crosses $1,000
The iPhone Air has also received a $100 price increase.
It now starts at $1,099 with 256GB of storage, compared with $999 previously. That puts Apple’s thin iPhone firmly into four-figure pricing before any storage upgrade.
The higher price also leaves the iPhone Air only $100 below the new iPhone 18 Pro, which starts at $1,199.
iPhone 16 Gets A $100 Increase
Apple has also raised the price of the iPhone 16, which now starts at $799 for 128GB.
The previous starting price was $699, meaning customers are paying $100 more for the same model. Unlike the iPhone 17, the iPhone 16 was not replaced at the September event and remains part of Apple’s current lineup.
This gives buyers fewer options at the lower end of Apple’s current iPhone range.
Full iPhone Price Lineup
Apple’s updated US starting prices are:
- iPhone 17e: $699 for 256GB
- iPhone 16: $799 for 128GB
- iPhone 17: $899 for 256GB
- iPhone Air: $1,099 for 256GB
- iPhone 18 Pro: $1,199 for 256GB
- iPhone 18 Pro Max: $1,299 for 256GB
- iPhone Duo: $1,999 for 256GB
The new pricing creates some unusual gaps between models. The iPhone Air, for example, is now just $100 cheaper than the iPhone 18 Pro despite belonging to a different part of Apple’s lineup.
Why Apple Raised The Prices
The price increases come as component costs continue to rise, particularly for memory and storage.
Apple has not changed the hardware of the iPhone 17, iPhone Air, iPhone 17e, or iPhone 16 to match their higher prices. The $100 adjustment therefore represents a direct increase in the cost of buying these existing models.
The increase is also smaller than some analysts had previously expected as manufacturers deal with higher component costs across the technology industry.
Apple Changes Its iPhone Release Schedule
Apple has also changed the timing of its iPhone launches.
The September 2026 event focused on the high-end iPhone 18 Pro and iPhone 18 Pro Max, while updates to the base iPhone lineup are expected in spring 2027. The current iPhone 17 could eventually be replaced around March or April.
The iPhone Air is also expected to follow the revised release schedule, giving Apple a more staggered iPhone launch calendar instead of refreshing the entire lineup at the same time.
What Happened To The iPhone 17 Pro?
Apple has discontinued the iPhone 17 Pro following the introduction of the iPhone 18 Pro.
The new iPhone 18 Pro starts at $1,199 for 256GB, while the iPhone 18 Pro Max starts at $1,299. Both models are $100 more expensive than their predecessors.
With the iPhone 17 Pro removed from the lineup, Apple’s current pricing now moves directly from the $1,099 iPhone Air to the $1,199 iPhone 18 Pro.
