Meta has launched Muse, a personal AI agent built to handle everyday tasks instead of just answering questions. The app went live Tuesday for US users, with an iPhone app now available on the App Store alongside Android and a web version at muse.ai. It marks Meta’s biggest push yet into agentic AI, the category of tools that don’t just chat with you but actually go do things on your behalf.
What Muse Is Built to Do
Muse is designed around goals rather than single prompts. You tell it what you’re trying to accomplish, whether that’s booking a tennis lesson, buying movie tickets, filling out a school permission slip, or planning a trip, and it builds a plan, then keeps working on it even after you close the app.
Meta says the agent can send emails, book travel, negotiate lower bills, fill out forms, turn a saved Instagram or Facebook recipe reel into a grocery list, send party invitations, and make purchases using Link by Stripe for checkout. Shopify’s Shop Pay and 1Password support are reportedly coming soon.
Muse connects to services you already use, including Google Workspace, Ticketmaster, OpenTable, Spotify, and Apple Health, and you approve each connection individually rather than granting blanket access up front. If a service doesn’t have a public API, Muse can still work with it through its own browser.
Available on iPhone, With WhatsApp and Glasses Coming
The iPhone app is live now, and Meta says Android, WhatsApp integration, and support for its AI glasses are on the way. For now, access is limited to the US, with other countries expected to follow over time. You can also customize Muse’s name and avatar, a personalization touch Meta is leaning on to make the agent feel less like corporate software and more like an assistant you’d actually want to talk to.
Pricing: Free to Start, Two Paid Tiers
Muse is free to use, though a payment card is required to sign up. A usage meter tracks how much of your free allowance is left, and Meta will prompt you to upgrade once it runs out. Two paid tiers are available at launch:
- Power: $20 per month, for heavier day-to-day use
- Maximum: $100 per month, for users who lean on the agent constantly
Meta expects most people to stay on the free tier, with the paid plans aimed at power users running Muse through a lot of daily tasks.
Muse Secure VM
Handing an AI agent access to your email, calendar, and payment methods is a big ask, and Meta clearly knows it. The company says Muse runs inside its own dedicated virtual machine, called Muse Secure VM, isolated from the rest of your data. Meta claims the agent never sees your passwords or payment details directly, and that conversations and data inside the VM aren’t shared with its advertising systems.
A separate system called Sentinel also runs on the same virtual machine as a safety layer, kept apart from Muse itself at the system level. Meta has published a technical breakdown of the setup and opened a public bug bounty offering up to $300,000 for security researchers who find flaws, which suggests the company expects, and is inviting, outside scrutiny.
Muse’s iPhone launch lands the same month Apple is expected to push its own Siri overhaul further into chatbot territory. Apple has been noticeably more cautious about turning Siri into a full agent capable of independently booking appointments or checking out online, while Meta is going straight for that use case out of the gate. If you’re an iPhone user, Muse effectively gives you a taste of the agentic AI experience Apple hasn’t fully shipped yet, running as a standalone app rather than baked into the OS.
Whether that convenience is worth handing Meta deeper access to your email, calendar, and shopping habits is the real question. Meta’s privacy track record is exactly why the company is leading with technical documentation and an open bug bounty rather than just a feature list. If you’re curious, the free tier makes it easy to try Muse on a low stakes task first, like organizing a grocery list, before deciding how much of your digital life you’re comfortable letting an AI agent touch.
