Netflix is cracking down on password borrowers by asking them to get their own subscription

Netflix allows account holders to share their profiles with up to 5 family members, depending on the subscription tier, in the same household. But, those passwords are shared with friends or family members in far-off regions which lets more than 5 users watch Netflix content for the price of one. Now, the video streaming service is testing a crackdown on freeloaders or password borrowers.

“The Netflix service and any content viewed through our service are for your personal and non-commercial use only and may not be shared with individuals beyond your household.”-

Streamable spotted that the video streaming service is testing a verification process that will make it harder for users to log-in via borrowed passwords and is asking password borrowers to get their own accounts. Currently, the test is running on TV devices.

Netflix

Netflix is testing a verifying feature to prevent password borrowing outside a single household

It is reported that a prompt is displayed which explains the verification procedure and asks the user to get a new account. However, it is not isn’t clear if the company is only considering people on the same IP address as a household.

“If you don’t live with the owner of this account, you need your own account to keep watching.” In order to continue, they need to verify the account with an E-mail or Text Code or create a new account with a 30-Day Free Trial.

Netflix

A company’s spokesperson told the publisher that:

“This test is designed to help ensure that people using Netflix accounts are authorized to do so.

In October 2019, Chief Product Officer Greg Peters said on the topic, “We continue to monitor it. So we’re looking at the situation (and look into) consumer friendly ways to push on the edges.” At the time, Peters said Netflix had “no big plans” to announce in terms of doing something different.

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