At Qualcomm’s 2021 investor day event, the chipmaker announced plans for its next-generation Arm-based SoC “designed to set the performance benchmark for Windows PCs” that would compete with Apple’s new M-series chips for the Mac.
In addition to the next-gen technology, the company also unveiled its new CPU hardware designed by Nuvia, a startup it acquired earlier this year for $1.4 billion. Nuvia was founded in 2019 by a trio of former Apple chip designers who had previously worked on the Cupertino tech company’s A-series chips.
Ex-Apple engineers are building PC chips to rival Apple Silicon for Qualcomm
Back in July, Qualcomm’s CEO Cristiano Amon boasted that the company is ready to compete with Apple saying that his company will have the “best” chip by 2022 which will be better than Apple’s M1 chip in performance and battery life.
The new chips are slated for release to hardware customers sometime in 2022 to set them up for a 2023 commercial launch in new Windows PCs. Qualcomm notes these chips are designed to “set the performance benchmark for Windows PCs” and serve as the “leadership in sustained performance and battery life.” The chipmaker explicitly stated that these will be an “M-series competitive solution for the PC.”
Qualcomm has tried to dabble in PC chips before with products like the Snapdragon 8cx line of processors and its partnership with Microsoft on the Surface X’s SQ1 and SQ2 chips but its efforts have been not been impressive so far. In comparison, Apple’s Arm-based chips offered incredible performance and battery life when they were launched in the M1 lineup last year and in the M1 Pro and M1 Max chips this year.
Qualcomm is expected to announce its next-generation Snapdragon mobile chips at its annual December Snapdragon Summit event in two weeks.
via The Verge