Rihanna to perform at Apple Music sponsored Super Bowl halftime show in 2023

Apple Music has announced that Rihanna will perform at the NFL Super Bowl halftime show on February 12, 2023. A mega sports event that attracts millions of viewers and is one of the largest platforms for music artists.

In 2021, Pepsi confirmed it would not renew its sponsorship of the halftime show which ended a ten-year-long partnership with the NFL, and on September 2022, Apple Music announced that it will sponsor the event in 2023.

Apple Music

The New York Times reported that Apple Music will replace Pepsi as the 2023 sponsor of the Super Bowl halftime show. Allegedly, the deal is worth $50 million which materialized due to a stalemate in the multi-billion dollar negotiations between NFL and Apple to stream “Sunday Ticket” games on Apple TV+.

Earlier this year, Apple TV+ began live streaming the “Friday Night Baseball” 2022 season with exclusive interviews, behind-the-scenes, and more.

Apple Music

Rihanna confirms her performance at the 2023 Super Bowl halftime show sponsored by Apple Music

In addition to Apple Music, Rihanna’s performance at the upcoming mega sports event was confirmed by Roc Nation (official organizer of the Super Bowl halftime show), NFL, and Rihanna.

The musical sensation, Rihanna is a Barbadian singer and an entrepreneur. She began her music career with Def Jam in 2005 and released two studio albums “Music of the Sun” (2005) and “A Girl Like Me” (2006). Since then she has had multiple hit albums and singles like “Diamonds”, “We Found Love” and “What’s My Name”.

Rihanna has won 9 Grammy Awards and with over 250 million record sales worldwide, she is the second-best-selling female artist. In 2019, she launched her own makeup brand Fenty Beauty.


Under the Apple Music announcement on Twitter, Netizens heavily requested for Christina Aguilera’s performance at the upcoming event. Taylor Swift fans also got excited that she might be performing at the 2023 halftime show because her contract with Coca-Cola will not be an issue since Apple Music is the new sponsor. However, TMZ and People confirmed that Swift turned down the offer to re-record her back catalog.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.

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