Apple Music is pulling out all the steps for this year’s Super Bowl Halftime Show, the first year it will replace Pepsi as the sponsor of the event. In addition to securing music-sensation Rihanna to perform as the headliner, the music streaming service will count down the final two weeks before game day with a multimedia “Rihanna’s Road to Halftime” debut.
Rihanna fans can enjoy her music catalog “catalog like never before,” with her new Apple Music multimedia experience
The new “Rihanna’s Road to Halftime” multimedia experience includes Apple Music features tailored specifically to Rihanna fans. For example, subscribers can now listen to the artist’s catalog with Spatial Audio in Dolby Atmos, or they can take center stage by singing along with the new Apple Music Sing feature, compatible with iPhone and iPad models as well as the new Apple TV 4K.
Apple Songs Radio will also honor the Fenty founder’s career leading up to Super Bowl Sunday on February 12 with “Rihanna Revisited Radio,” an eight-episode roundtable examining the cultural impact of her music. Additionally, users will have access to 32 playlists that include the top songs played by each NFL team in the weight room, locker room, and during games.
“Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” said Oliver Schusser, vice president of Apple Music and Beats, in a statement. “We are excited to celebrate Rihanna, and give her fans a new way to experience her music with Spatial Audio, as well as exclusive content from Apple Music.”
In addition, there will be “Halftime Hype Radio,” a 10-part series that reviews some of the most noteworthy Super Bowl Halftime Shows from the past, and “Live from Super Bowl LVII,” a series of daily live broadcasts co-hosted by Zane Lowe that will document the excitement in Arizona before kickoff in Glendale’s State Farm Stadium.
The day following the Super Bowl, Apple Music Radio will host a show named “Halftime Recap Radio” to commemorate the beginning of Apple Music’s sponsorship of the Halftime Show.