Apple launches new ‘Shot on iPhone’ challenge for iPhone 13 Pro and iPhone 13 Pro Max users

Apple has announced a new ‘Shot on iPhone’ challenge for owners of iPhone 13 Pro and iPhone 13 Pro Max to show off their photography skills in Macro Photography Mode. Starting today, the challenge is open for the global audience to share their photos captured in macro mode till February to win a chance to get their photos featured by Apple. 

Shot on iPhone- iPhone 13 Pro

Exclusively in the latest iPhone 13 Pro models, Apple has introduced a new Macro Photography Mode. Powered by the new lens design, autofocus capability of the improved Ultra-Wide camera on iPhone, and advanced iOS 15, the new photography feature allows users to take very close (2 cm) and sharp pictures of objects. 

To celebrate the ability to turn ordinary into extraordinary, Apple has launched 2022’s first “Shot on iPhone” challenge. 

Some of the most impressive examples of macro photography are shots of seemingly everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets. The beauty of macro photography is its ability to turn the ordinary into the extraordinary.

Everything you need to know about Apple’s new ‘Shot on iPhone’ challenge 

Created to promote the Macro Photography feature on iPhone 13 Pro model, the new ‘Shot on iPhone’ challenge starts today and will be open till February 16, 2022, at 11:59 p.m. PST. Interested iPhone 13 Pro and iPhone 13 Pro Max owners can share their photos on Instagram and Twitter using the hashtags, #ShotoniPhone, and #iPhonemacrochallenge, to participate. Winners will be announced in April. 

Shot on iPhone challenge

Participants must be 18 years or older, are allowed to edit the photos before submission, and have to mention the model of their iPhone in the image’s caption. Images can also be submitted in high-resolution via email to “using the file format ‘firstname_lastname_macro_iPhonemodel.’ Subject line must be: ‘Shot on iPhone Macro Challenge Submission.”

Apple’s expert judges will select 10 winning photos which will be featured in Apple Newsroom,, Apple Instagram (@apple), and other official Apple accounts. Chosen photographs may be used in the company’s digital campaigns, Apple Store locations, billboards, or in public photo exhibitions. 

Shot on iPhone challenge

The announcement also shares some pro-tips for participants of the iPhone 13 Pro macro photography “Shot on iPhone” challenge:

  • Make sure to get close to your subject — you can get as close as 2 centimeters (about an inch) away.
    Place the primary point of focus near the center of the frame, as that’s where the sharpest focus is when shooting in macro on iPhone.
  • Tap an area in the viewfinder to set a specific focus point.
  • Shoot at .5x to capture an Ultra Wide field of view, or try shooting at 1x for tighter framing — iPhone will automatically switch cameras as you get close while maintaining the 1x framing.

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About the Author

Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.