In partnership with SignAll, Snap Inc. has introduced a new “Sign With Snap”lens on Snapchat for iOS. The new lens is designed for users to learn American Sign Language (ASL) alphabets and develop new non-verbal communication skills.
When Apple launched the LiDAR scanner in iPhone 12 Pro models in 2021, Snapchat was one of the first apps to adopt the new technology to launch an augmented reality lens and a new Story Studio app on iOS to deliver a whole new AR experience. Now, Snap is expanding that experience to bring people closer.
We’re constantly working to expand the ways Snapchatters can express themselves and make connections through our Camera. We hope that Lenses not only evolve the way we see the world, but help us feel closer to one another. Today, we’re launching an ASL Alphabet Lens in partnership with SignAll. It’s a first of its kind Lens experience that inspires Snapchatters to start learning American Sign Language!
Snapchat new “Sign With Snap” teaches to fingerspell names in ASL and more
Developed by the Deaf and Hard-of-Hearing team members at Snap, the new ASL Alphabet Lens teach users to fingerspell their name, practice the ASL Alphabet, and play games that put new skills to the test.
Apple already offers great accessibility features on iPhone, Apple Watch, and other devices like VoiceOver, so that everyone can use its technologies to tackle tasks in daily life. Snapchat on iOS has given iPhone users an opportunity to learn the ASL alphabet to communicate with individuals with hearing impairment and spread awareness about their needs. Snap Inc. writes:
For native signers, in a world where linguistic inequity is prevalent, we believe AR can help evolve the way we communicate. We look forward to learning more from our community as we strive to continuously improve experiences for everyone on Snapchat.
Apple TV+ original movie “CODA” which tells the story of a deaf family with only one hearing family member, won an Oscar for Best Picture at the 94th Academy Awards. It is a good sign for the Deaf and Hard-of-Hearing community that their issues, aspirations, and needs are getting in the limelight as well.