Apple is reportedly planning to capitalize on the popularity of its hit TV+ Original show Ted Lasso by venturing into the world of official merchandise sales.
According to a report by renowned tech journalist Mark Gurman in his “Power On” newsletter for Bloomberg, Apple is said to be collaborating with Nike to sell a range of Ted Lasso merchandise through its online store.
Apple TV+ Original “Ted Lasso” merch to launch in June
For Apple TV+, Ted Lasso has become a huge success, garnering a devoted and enthusiastic fan base. A number of merchandise linked to the series is already available for fans to show their support. But now that the third season is underway, it seems like the Cupertino tech giant is prepared to take over part of those sales and give viewers a more convenient shopping experience.
At present, Nike sells Ted Lasso merchandise through its own online store. However, this collaboration would enable Apple to directly sell these products through its own channels. The report suggests that these items will be available for purchase from early June, with Apple’s retail stores featuring QR codes that shoppers can use to easily buy the merchandise.
While Apple has dabbled in selling limited quantities of clothing items before, primarily through its Cupertino company store, stepping into the world of merchandise marks a significant expansion of its product offerings. The success of these merchandise sales could potentially pave the way for future collaborations between Apple and other Apple TV+ properties.
By selling official Ted Lasso merchandise, Apple would draw into the show’s devoted fan base and profit from its broad appeal by offering official Ted Lasso gear. Wearing Ted Lasso clothing or owning other branded goods allows fans who have fallen in love with the show’s lovable characters and touching plot to publicly show their support. In addition to improving the overall fan experience of the show, the move will also act as a promotional tool for the show.
Apple’s choice to collaborate with Nike on this project gives the products an extra degree of appeal since it is well-known for producing high-quality goods and has a powerful brand identity.
As fans eagerly await the release of these official Ted Lasso products, it remains to be seen how successful this venture will be for Apple.