Tim Cook’s memo on Steve Jobs’ death anniversary inspires employees to think out of box like him

To commemorate Steve Jobs’ 10th death anniversary, Apple’s visionary founder, Tim Cook writes an inspiring memo to honor his contribution to the world and what Apple can achieve by following his legacy. In October 2011, Mr. Jobs passed was at the age of 56 after his battle with cancer and Mr. Cook took over as the company’s CEO.

steve jobs

Late Steve Jobs was driven by what things could be, not what they were says Tim Cook

In his letter to Apple’s team, Mr. Cook recalls the late Steve Jobs’ passion to invent new products which inspire change for the better. And like him, Mr. Cook tells the team that they earn great achievements by imagining a future that no one else could and working relentlessly to bring it to life. Read the memo obtained by Bloomberg.


Today marks the 10th anniversary of Steve’s passing. It’s a moment to celebrate his life and to reflect on the extraordinary legacy he left behind.

Steve believed that “people with passion can change the world for the better.” That’s the philosophy that inspired him to create Apple. And it lives in us today.

Steve was so many things: brilliant, funny, and wise, a husband, a father, a friend, and, of course, a visionary. He challenged us to see the world not for what it was, but for what it could be. And he helped so many people, myself included, see the same potential in ourselves. Not a day goes by that I don’t think about him.

This year, as much as any other, we’re reminded of the profound impact our products have on the world. I feel so lucky that we spend our days creating wildly innovative tools that connect people, inspire them to think differently, and empower them to make their own dent in the universe, too. It’s one of the many gifts that Steve gave to all of us.

I wish Steve were here to see the way his spirit lives on in all of your amazing work. But most of all, I wish he could see what you do next. Steve once said that his proudest achievements were the ones that were yet to come. He spent every day imagining a future that no one else could see and working relentlessly to bring his vision to life.

Steve was a singular figure, but he taught us all how to soar. I miss him, and I will cherish him always.


steve jobs

Apple’s Homepage as well pays a tribute to Steve Jobs’ extraordinary life as a visionary creator, preaching to people to be curious and creative to achieve meaningful change. Former chief design officer at Apple and Steve Jobs close friend, Sir Jony Ives shared the memorable time he has with the remarkable Mr. Jobs who inspired him to always be curious and not be afraid of ideas.

About the Author

Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.