Press Gazette’s latest report reveals that the top U.S. magazines on Apple News+ saw slow growth in the first half of 2022. The ranking provided by Alliance for Audited Media (AAM) showed an 18% decline in the total circulation of the top 25 titles on Apple News+.
Apple News is a native iOS service that offers the world’s best journalism in one place from trusted sources, curated by editors and personalized for the readers. Launched in 2019, News+ is available for $9.99 per month in the U.S. which includes even more access to hundreds of leading newspapers and premium magazines.
Top 25 publishers on Apple News+ saw an 18% decline in total circulation in first half of 2022
According to the report, the top 25 publishers on Apple News+ reached a combined circulation of 1,333,088 in the first half of 2022. Although it was a 6% Y-o-Y increase from the first half of 2021, it saw an 18% decline from the second half of 2021 with a totaled circulation of 1,622,823.
It must be noted that the top 25 magazines differed slightly in each period. Therefore, many current individual titles saw a significant increase in their circulation in spite of the trend.
Every Apple News+ ranking published by Press Gazette has so far been topped by showbiz magazine People. But the title saw its AN+ readership tumble in the first half of this year.
Between the first half of 2021 and the first half of 2022, People’s average weekly AN+ circulation fell 36% from 165,000 to 105,000. People’s AN+ circulation topped 200,000 in the second half of 2021.
Vanity Fair (-13%), National Geographic (-6%) and Popular Mechanics (-12%) are among the other top-performing titles to have seen their AN+ circulations fall.
However, other top ten magazines saw an increase in circulation over the same period like the New Yorker, The Atlantic, Men’s Health, and others. Rolling Stone, Fortune, and Architectural Digest made an entry in the Apple News+ top 25 list in the first half of 2022.
Previously, Apple News faced a scandal when the Fast Company’s content management system (CMS) got hacked and hackers sent a racial slur and an offensive invitation to a sexual act notifications to its followers via Apple News.