Twitter has announced the testing of the new version of ‘TweetDeck’, its productivity app for Mac. The preview of the updated app is tested with a small group of users in the United States, Canada, and Australia which includes a new layout, performance improvements, and more.
TweetDeck is designed for marketers, publishers, and other users to track real-time conversations with a customizable layout. It brings convenience and visibility to power users so they can stay abreast with conversations, and share photos, links, and more. Having said that, the social media company had ignored the development of the app for quite some time, and in the absence of meaningful updates, TweetDeck has a 2.4 out of 5-star rating.
Acknowledging the delay, in an interview with The Verge, Twitter’s chief product officer Kayvon Beykpour said:
And we haven’t given TweetDeck a lot of love recently. That’s about to change; we’ve been working on a pretty big overhaul from the ground up of TweetDeck, and it’s something that we’re excited to share publicly sometime this year. And so that’s just an example of a Twitter-owned and operated service that we will continue investing in.
Twitter shares first look of the new ‘TweetDeck’
As per the shared image of the new TweetDeck design, the Homepage interface is similar to Twitter’s web version. In the account holder’s profile section, the options to add and manage more columns and decks are more visible. The posted images will appear larger and the Explore section has more tabs to monitor what is happening around the world and News which matters to the user most, ‘For You’ recommendations, and more.
However, the response in the comments section of the announcement is not been favorable and users are specifically not happy with the social media platform turning TweetDeck into its main app.
— Antoine Roche (@__aGa__) July 20, 2021
Interestingly, in the interview, Beykpour accepted the company’s negligence to innovation and he sounded sincere when he said it was going to change. Maybe, Twitter will listen to users’ feedback to truly deliver a new TweetDeck experience.