iMessage privacy labels show how little data it collects compared to WhatsApp

WhatsApp, arguably the most popular messenger worldwide with 2 billion users, helped spread the concept of secure messaging with end-to-end encryption. Though the messaging app puts a huge emphasis on privacy, iPhone users may be shocked at how much of that is actually inaccurate.

WhatsApp was in quite a frenzy when Apple announced its privacy labels and has even spoken out against the company for alleged anti-competitive behavior. But, Apple has finally complied with WhatsApp’s demand that its native apps should also have privacy labels for the sake of fairness and the stark difference between the two messaging platforms is shocking.

iMessage vs. WhatsApp

WhatsApp collects a lot more data compared to iMessage

Concerns regarding WhatsApp’s metadata collection have been around for ages. If you took through its privacy policy, you’ll realize just how much data is actually being protected and how much is being shared.

“We use all the information we have to help us operate, provide, improve, understand, customize, support, and market our services,” it says, adding that “we share your information to help us operate, provide, improve, understand, customize, support, and market our services.”

Then, you have to factor in Facebook. As a part of the Facebook family of companies, “WhatsApp receives information from and shares information with, this family of companies. We may use the information we receive from them, and they may use the information we share with them, to help operate, provide, improve, understand, customize, support, and market our services and their offerings.”

Though third-party companies will not have access to your end-to-end encrypted conversations, they still may have access to your metadata. This data can be used by Facebook to make targeted product suggestions and show relevant ads and offers to its users.

This is exactly why Facebook was outraged at Apple’s new privacy features on iOS 14. Time and time again, Facebook has spoken out against Apple’s new privacy rules like asking for permission when tracking users’ activities across its own app and other websites.


Following Facebook’s complaints against the Cupertino tech giant, WhatsApp spoke out against Apple’s privacy labels saying that they “think labels should be consistent across first and third-party apps as well as reflect the strong measures apps may take to protect people’s private information.” before saying that, “it’s important people can compare these ‘privacy nutrition’ labels from apps they download with apps that come pre-installed, like iMessage.”

Shortly after WhatsApp made its statement, Apple immediately responded, assuring users that its own apps will be held to the same standards as third-party apps:

“The new rules apply equally to all iOS apps, including all Apple‘s built-in apps like Messages. For iOS apps that don’t have dedicated product pages on the App Store, like Messages, they will still have the same privacy information be made available to users on Apple’s website.”

The App Store’s app labels help give users a better idea of what is going on inside an app before they download it from the App Store. These labels list all the information an app collects and presents it visually on the app page.

Apple recently released the privacy labels for its native iOS apps. “On each app’s product page,” Apple says, “users can learn about some of the data types an app may collect, and whether that data is linked to them or used to track them.”

Messages app data

Apple’s labels are not a good look for WhatsApp. For a company that claims security and privacy is in its DNA, the amount of metadata its collecting for its users raises more than a few red flags. Users can now easily see all the information WhatsApp collects from them: contacts, IP address, location, user content, and more.

The drastic difference between iMessage and WhatsApp is absurd. It is important to note that all of WhatsApp’s metadata is classed as “data linked to you,” whereas the only iMessage metadata linked to a user’s identity is their email address, phone number, device ID, and search history.

This means that all the data iMessage collects to monitor its platform cannot be linked to any certain individuals whereas all the data links back with WhatsApp.

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.