As WWDC 2023 inches closer, Apple is leaving no stone unturned to build excitement and anticipation for its upcoming conference.
The tech giant has launched a captivating Apple Music playlist to engage users leading up to the event along with new teasers like “new era” hinting at the potential unveiling of its highly anticipated mixed reality headset. According to Bloomberg’s Mark Gurman, the headset is rumored to be called Apple Reality Pro.
Apple teases “new era” at WWDC 2023 with Apple Music playlist
Apple has curated a special playlist titled “WWDC23 Power Up” on Apple Music, featuring 25 popular songs from renowned artists. With tracks like “Flowers” by Miley Cyrus, “Dance the Night” by Dua Lipa, “Eyes Closed” by Ed Sheeran, and “Summer Baby” by the Jonas Brothers, the playlist is created to set the stage for both the WWDC 2023 event and the summer season.
Apple Music subscribers can enjoy the playlist, and a special tweet from Apple offers a reminder to watch the online event on June 5, along with a thank-you tweet containing a link to the playlist.
In recent updates to its WWDC 2023 webpage and social media posts, Apple has been dropping hints about a “new era” that commences on Monday. Speculation suggests that this could be related to the long-awaited Apple Reality Pro mixed reality headset.
Priced at around $3,000, the headset is rumored to feature cutting-edge technology, including an innovative three-display configuration with two 4K Micro-LED panels. Notably, users may have the ability to seamlessly switch between augmented reality (AR) and virtual reality (VR) modes, a feature that aligns with the upcoming xrOS software.
To support developers in leveraging the potential of xrOS, Apple plans to host workshops during WWDC 2023. These sessions will cover various topics, including app creation for the headset, strategies for porting iOS apps to the mixed-reality platform, and design guidelines for creating immersive virtual reality experiences. These efforts demonstrate Apple’s commitment to nurturing a strong developer ecosystem for its upcoming mixed-reality products.
The WWDC 2023 opening keynote will be held on Monday, June 5, at 10 a.m. PT/1 p.m. ET. For comprehensive coverage of the event and subsequent announcements, stay tuned to iThinkDiff.com.