Apple’s upcoming WWDC 2023 event is less than a week away. Starting on Monday, June 5, the week-long activities of the Worldwide Developers Conference will kick off with the highly anticipated Keynote.
In addition to announcing the new software updates for iPhone, iPad, Mac, Apple Watch, and other devices, the tech giant is expected to unveil its first generation mixed reality headset with combined Augmented reality and virtual reality tech, new Macs, and more.
Here is all the news related to Apple WWDC 2023 starting June 5.
Apple promotes WWDC 2023 with a “new era” teaser, Apple Music playlist, and more
As the time for Apple WWDC 2023 is drawing closer, the company’s marketing for the event and rumor mills have picked up the pace in providing information on possible launches to increase the audience’s interest.
WWDC 2023 Keynote – over 2 hours long major event
Mark Gurman from Bloomberg claims that WWDC 2023 Keynote will be the company’s largest-ever event including three major announcements of new computers, mixed reality headset, and operating system updates for iPhone, iPad, Mac, Apple Watch, Apple TV, and HomePod.
He expects the event’s duration to be over 2 hours because of all of the new hardware and software.
I’m expecting three major focus areas next week: 1) several new Macs, 2) the mixed-reality headset, 3) the new OSs. With all of the new hardware and software, I expect the keynote to be one of Apple’s longest ever and easily exceed two hours.
— Mark Gurman (@markgurman) May 31, 2023
WWDC 2023 rumors: Several new Macs with advanced Apple Silicon
Although Gurman only said that one of the three main attractions at the WWDC 2023 would be new Macs, he shared the list of new Macs in his previous report. He believes that the following Macs will be announced on June 5:
- 13-inch MacBook Air with M3 chip
- 13-inch MacBook Pro with M3 chip
- 15-inch MacBook Air
- Mac Pro with Apple Silicon
- New Macs with M2 Max and M2 Ultra
“New Era” and “Code new Worlds” teasers hinting at the launch of the new AR/VR headset
Recently, Apple tweeted a new phrase “A new era begins” and published a new announcement post on its Developer website titled “Code new worlds”. It appears that both teasers hint at the new AR/VR headset.
A new era begins. Join us for #WWDC23 on June 5 at 10 a.m. PT.
Tap the ❤️ and we’ll send you a reminder on event day. pic.twitter.com/T1pDvEzvys
— Apple (@Apple) May 31, 2023
New era and worlds might be referring to the AR and VR experiences offered by the new mixed reality headset for gaming, streaming, communicating, and other purposes.
Apple traditionally does not use phrases like “new era” or “new worlds”. The last time CEO Tim Cook used the “new ear” terminology was at the launch of iPhone 12, the company’s first 5G-enabled iPhone series.
WWDC 2023 playlist on Apple Music
The tech company has introduced a dedicated curated playlist for WWDC 2023 on Apple Music. It includes 25 songs from the “biggest artists” of the season like “Summer Baby” by the Jonas Brothers”Dance the Night” by Dua Lipa, “Flowers” by Miley Cyrus, “Eyes Closed” by Ed Sheeran, and others.
Users have to like or heart the announcement tweet by Apple’s official Twitter account to receive the link to the WWDC 2023 playlist on Apple Music and a reminder on the event day.
Reply #stop to opt out.
— Apple (@Apple) June 1, 2023
Apple has also introduced WWDC 2023 Hashflag on Twitter and its Easter egg.
— Ben Geskin (@BenGeskin) May 30, 2023