To celebrate the LGBTQ+ communities, every year Apple launched Pride Edition Apple Watch bands, watch faces, and iOS wallpaper. The 2023 Apple Watch Pride collection features a new Sport band with colorful confetti-like shapes on a white background, along with matching watch faces and iOS wallpaper.
[Update: May 23, 2023: Apple’s latest Pride Edition Sport Band for the Apple Watch is now available for purchase at Apple online and retail stores.The 2023 Pride Edition Sport Band retails for $49 in 41mm and 45mm sizes.]
2023 Pride Edition watch face and wallpaper will be available next week in iOS 16.5 and watchOS 9.5
The unique design of the new 2023 Pride Edition Sport Band makes a strong statement for not only the LGBTQ+ community but also other minorities.
- Rainbow colors represent the LGBTQ+ community,
- Black and brown colors represent the Black and Latin communities and people suffering from HIV/AIDS
- Light blue, pink, and white represent transgender and nonbinary individuals
As the “joyful” rainbow of geometric shapes is compression-molded into the band, no two bands are exactly the same. The company says that it reflects the individuality of all members of the LGBTQ+ and other communities.
The matching Pride watch faces and iOS wallpaper (2023) encapsulate the same sprite of the new Pride band, honoring the resilience of minority groups and supporting their movement.
The new Pride Celebration watch face and iOS wallpaper honor the combined strength and mutual support of the LGBTQ+ community. Colorful shapes appear to circulate into the watch display from the band, and respond when a user raises and moves their wrist or taps the display. The corresponding wallpaper is another vibrant interpretation of this year’s Pride design and dynamically moves when the user unlocks their iPhone.
Availability of 2023 Pride Sport Band
The 2023 Pride Sport Band will be available in 41mm and 45mm sizes for $49. It will be open to order online starting May 23 and available at stores starting May 24. The new Pride Celebration watch face and iPhone wallpaper will be available in watchOS 9.5 and iOS 16.5 coming out next week.
How to download the 2023 Pride Celebration Apple Watch face
Apple Watch users can download the new watch face in a few different ways.
- Scan the App Clips on the Apple Watch Pride Edition Sport Band packaging, at an Apple Store and the Apple Store app.
- Download the watch face from apple.com.
The tech giant states that such efforts aim to spread awareness and extended support.
Through these efforts, Apple supports and brings awareness to LGBTQ+ advocacy organizations that are working to bring about positive change, including Equality Federation Institute, an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organizations in the U.S., and GLSEN, an education organization working to end discrimination, harassment, and bullying based on sexual orientation, gender identity, and gender expression. Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.