Apple is set to surpass Samsung to become the largest purchaser of AMOLED display for smartphones, following the launch of iPhone 13 later this year. According to a new report, the release will push the adoption of flexible AMOLED displays to 80%.
In another report, tech analyst Ross Young of Display Supply Chain Consultants (DSCC) predicts that the percentage market share of LTPO display technology will overtake LTPOS AMOLED smartphones by 2023 in the United States. And that is good news for Apple which is expected to launch a new iPhone 13 series with an advanced LTPO OLED display to offer a 120Hz refresh rate via ProMotion technology.
Apple will surpass Samsung as the largest purchaser of AMOLED display following iPhone 13 launch
According to DigiTimes‘ report, the Cupertino tech giant adopted AMOLED displays for its entire iPhone 12 lineup and is expected to continue doing this for this year’s iPhones. The company is expected to purchase 169 million display panels for the iPhone this year, compared to last year’s order of 114.5 million.
The sources cited Omdia estimates as indicating that Apple is expected to increase its AMOLED panels to 169 million pieces for iPhones in 2021 from 114.5 million in 2020, while Samsung’s corresponding purchases are estimated to rise slightly to 157 million pieces from 152.3 million.
Samsung Display is expected to remain the largest supplier of AMOLED panels for iPhones in 2021, offering an estimated 110 million pieces, compared to LG Display’s 50 million and BOE’s nine million, the sources said.
The flexible AMOLED displays are set to feature in the iPhone 13 lineup, but the higher-end variants like Pro and Pro Max are highly expected to feature LTPO back panel technology. This could allow enable-feature such as an always-on display, while also providing a higher refresh rate.
There are many rumors circulating about the upcoming iPhone 13, but none of them have panned out. The tech giant has been rumored to feature a 120Hz ProMotion refresh rate in its upcoming lineup. Back in 2020, the company was close to adopting the LTPO technology but decided to focus on the introduction of 5G on the iPhone as a primary selling point.