Apple has rolled out a redesigned browsing experience for the ‘Apple Accessories’ section of its online store and the Apple Store app, making it easier to discover first-party and third-party accessories through curated collections, improved search, and better filtering.
Rather than presenting accessories in a traditional product grid, Apple now highlights themed collections based on different use cases and lifestyles. The update appears to be aimed at helping customers find relevant accessories more quickly, whether they’re looking for travel gear, charging solutions, or products for work and school.
‘Apple Accessories’ now features curated collections
The biggest change is the new homepage layout for the ‘Apple Accessories’ section. Instead of leading with product categories, Apple now showcases editorial-style collections that group accessories around specific themes.
Current collections include:
- Student Life
- Power Picks
- Fresh Colors
- Travel Ready
- Work from Home
These featured sections are expected to rotate throughout the year as Apple introduces seasonal promotions and new products.
The page also displays personalized recommendations based on the products currently in your shopping bag, making it easier to find compatible accessories before completing a purchase.
Improved search, filters, and shopping tools
Apple has also refreshed the browsing experience with more powerful search and filtering options.
Customers can browse by accessory category or narrow results more efficiently while continuing to shop from both Apple-made products and third-party brands available through the Apple Store.
Another notable addition is the ability to chat directly with Apple Specialists from within the ‘Apple Accessories’ shopping experience, giving customers an easier way to ask compatibility questions or receive purchase guidance without leaving the page.
The updated experience is now available through Apple’s online store and the Apple Store app worldwide.
