Apple has announced a new joint project with a non-profit organization, Common Sense Media to launch ‘Kids and Family’ friendly on the company’s Podcasts app. The objective of the new collection is to offer content which parents and children can listen to together and have an enjoyable family time.
Podcasts are a growing industry with Spotify and Amazon leading it. The audio media files allow users to listen to a variety of stories and conversations from their favorite influencers, celebrities, and other role models while exercising, driving, traveling, cleaning, and other activities or chores which do not require their visual attention. And now Apple wants to use its platform as a family building tool.
Apple and Common Sense Media partner to offer new podcasts for the whole family
Initially, the new ‘Kids & Family’ podcasts will launch in the U.S and will feature four separate themes: Shows that Kids themselves recommend, narrative storytelling, mysteries and dramas, and All-Time (picks by Common Sense). Those lists will be further grouped into two categories: Common Sense Media Picks and Kids Know Best.
The content will be provided by Nickelodeon, American Public Media, Rebel Girls, WNYC Studios, and others. And the shows will be updated monthly.
The Hollywood Reporter writes that Common Sense Media editor in chief, Jill Murphy, said,
“We are excited to launch this new experience with Apple Podcasts. This wonderfully curated collection of fun and engaging podcasts will help families take the guesswork out of finding shows that kids will love to listen to and provide a healthy alternative for entertainment time that everyone can enjoy.”
Currently, the Apple Podcasts app offers 1 million shows with 30 million episodes and allows users to subscribe to any show for free, and download episodes over Wi-Fi to save cellular data. It is compatible with iPhone, iPad, and Apple Watch and it requires iOS 10.0 or later.