According to a new report, Apple is going to introduce generative AI features in next year’s iOS 18 update for iPhone. This step will put Apple in line with the current trend in the tech industry, where AI-driven technologies are seeing rapid growth.
As Apple aims to incorporate generative AI into its system, let’s explore what this means and how it will affect your iOS experience.
Generative AI is a technology that surged in popularity with the introduction of chatbots like OpenAI’s ChatGPT, designed to provide human-like responses to user queries. Google and Microsoft have also made their entries into this space, driving competition and innovation.
Generative AI to power a smarter, more intuitive Siri in iOS 18
According to Haitong International Securities analyst Jeff Pu, Apple is gearing up to launch generative AI features as part of iOS 18 in late 2024. However, this ambitious timeline is not without skepticism, as some experts have previously suggested that Apple’s generative AI efforts have lagged behind those of its competitors.
It is important to note that this is not the first time we have heard about Apple’s work on generative AI. Back in July, Bloomberg’s Mark Guramn revealed that Apple was developing an AI-powered chatbot, internally referred to as “Apple GPT.” The chatbot is reportedly powered by “Ajax,” a proprietary language model framework.
One of the primary applications of generative AI will be enhancing Siri, Apple’s virtual assistant. By leveraging generative AI, Siri could gain the ability to understand context and execute complex tasks, making your interactions with your device more intuitive and efficient.
This aligns with The Information’s report, which suggests that Apple is considering incorporating large language models into Siri to automate complex tasks, with integration into the Shortcuts app, a feature that could be a part of iOS 18.
As for privacy concerns regarding Apple’s adoption of generative AI, the tech giant’s CEO, Tim Cook, has emphasized that it is approaching generative AI thoughtfully. This means that Apple is actively recognizing the potential issues surrounding bias and misinformation that can arise with this technology.