Apple to unveil generative AI features for Siri at WWDC 2024 – Gurman

Apple is gearing up to make a significant splash in the world of artificial intelligence (AI), with a series of groundbreaking tools set to be unveiled at the Worldwide Developers Conference (WWDC) in June. According to insights from Bloomberg’s Mark Gurman, these tools, based on generative AI, will be a pivotal part of iOS 18, representing a major leap forward for Apple’s AI capabilities.

Siri generative AI

Generative AI to power smarter Siri, offer personalized Apple Music recommendations, and more

Revamped Siri

Apple plans to introduce a revamped version of Siri, its digital assistant, incorporating generative AI. This overhaul aims to enhance Siri’s capabilities, making it more responsive and intelligent.


Ajax large language model

Apple has been actively testing its “Ajax” large language model since early 2023. This model is expected to bring auto-completion and auto-summarizing features to core apps as well as the productivity suite, including Pages and Keynote.

It was also recently reported that Apple plans on investing over $50 million in multi-year licensing deals with prominent publishers like Condé Nast and NBC News. Unlike competitors relying on unfiltered internet data, Apple seeks curated content to ensure a controlled and reliable training environment, mitigating misinformation risks. However, concerns arise over potential knowledge gaps due to a smaller dataset. Publishers are wary, particularly about Apple’s proposal that they might be liable for legal issues stemming from AI integration.

Xcode and code completion

Developers can look forward to a new version of Xcode, Apple’s integrated development environment. This version will integrate AI for code completion, streamlining the development process, and enhancing efficiency.

AI in Apple Music

Apple is exploring ways to integrate AI into Apple Music, with a focus on automating playlist creation. This move is designed to enhance the user experience and offer more personalized music recommendations.

Apple Music

AppleCare troubleshooting

The tech giant is also working on an AI-based system to assist AppleCare employees in troubleshooting customer issues. This initiative aims to improve customer support and problem resolution.


Despite Apple’s commitment to AI, Gurman points out that the full realization of Apple’s generative AI vision may take until 2025 to fully scale. He notes that competitors like Samsung are actively launching new AI-centric features and hardware, potentially highlighting Apple’s current gap in the AI space.

(via Bloomberg)

About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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