Apple has increased spending on Google cloud by 50% year on year. The Information reports that the Cupertino tech giant will approximately spend $300 million in 2021 to store 8 exabytes of data on Google’s servers.
Apple manages its own data centers. But as the company introduces more could service and more users adopt iCloud to store files, photos, and other data, the need for more cloud storage increases. Therefore, the Cupertino tech company relies on third-party cloud companies like Google.
With $300 million spendings, Apple is Google’s biggest client for cloud storage
It sounds unsettling that Apple is trusting a rival company to store its data. But this is not the first time, the company is using the services of a competitor. South Korean smartphone manufacturing company ‘Samsung’ is iPhone makers display panels supplier. That means, the tech companies do trust is built on trust and reliance on each other.
Apple executives have taken swipes at Google in the past over its privacy practices. But the iPhone maker trusts Google enough so that over the past year it has dramatically increased the amount of Apple user data it stores in Google’s cloud, according to a person with direct knowledge of the matter.
Because of the large amount of storage required by the Cupertino tech giant, Google uses code name ‘Bigfoot’ for it. The report states that;
The increase cements Apple’s status as the largest corporate client for Google’s storage service, dwarfing other high-profile Google customers such as ByteDance and Spotify. As of mid-May, Apple was on track to spend around $300 million on Google cloud storage this year, which would represent an increase of roughly 50% from all of 2020, the person said. Inside Google’s cloud unit, the person said, staffers have even given Apple a code name that hints at its size: Bigfoot.
The company announced at the WWDC21 event, that on iOS 15 all paid iCloud accounts will be upgraded to the new iCloud+ subscription with the ‘Private Relay’ feature, enhanced storage, and more.
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