Apple Music has reduced its free trial offering for new users from three months to one month. The trial period had been three months ever since Apple Music launched.
Standard Apple Music free trial period is now one month
The three-month trial period was Apple’s strategy of attracting new users when the service launched, as its biggest competitor, Spotify, only offered a one-month free trial during that time.
With this change, Spotify is actually offering longer trials in certain countries, with two-month and three-month trials in some locations. This will likely give Spotify an advantage for users who base their purchase decision on the longevity of the free trial period.
However, Apple offers features like Dolby Atmos and Lossless Audio, which Spotify does not have an alternative to. As per the latest update from Spotify’s CEO, the company is not sure when they would be able to provide high-fidelity audio to its customers. The company had announced it almost a year ago, as a paid add-on.
Apple has kept its pricing unchanged for Apple Music individual and family plans. A new voice plan starts from $4.99 per month, while student plans start from $4.99 per month, and individual plans start from $9.99 per month.
Apple also offers special four-month trials for veterans, limited time five months trials for Shazam users, and other promotions now and then. There are also other plans like Apple One, that give savings with bundled Apple Music service.
Apple still offers a six-month free trial for customers who purchase eligible AirPods, HomePod mini, or Beats models.
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