A group of Final Cut Pro editors wrote an open letter to Apple requesting for new features and more importantly, to promote the use of the editing tool in the TV and film industry. A month later, Apple sent a very positive response.
Final Cut Pro is a professional video editing and organizing tool by Apple. It offers great performance and innovative features like an object tracker, support for cinematic mode, motion graphics, color grading, and more.
However, Final Cut Pro’s lack of compatibility with third-party video editors has limited its use in Hollywood productions. Therefore, the letter requested the company to launch a series of new features to boost the tool’s adaptability in the entertainment industry.
To support film and TV projects, Apple promises to release “important features” on Final Cut Pro
In its response to FCP.CO, Apple thanked the group for its constructive feedback and highlighted that Final Cut Pro is widely used by social media content creators. The company also gave assurance that plans to work on the requested features in the future.
More importantly, Apple has announced the launch of new training products and certification this month, the establishment of a panel of expert consultants this summer, and holding Final Cut Pro workshops for major productions. The letter reads:
While we believe we have plans in place to help address your important feature requests, we also recognize the need to build on those efforts and work alongside you to help support your film and TV projects and keep you posted on important updates. This includes taking the following steps:
- Launching new training products and Apple-authorized certifications for pro video starting this month with our partner Future Media Concepts.
- Establishing a panel of industry experts for regular consultations, starting this summer
- Expanding the content and frequency of Final Cut Pro workshops for major film and television productions.
We would love to work with you to help support your film and TV projects, and we will continue to explore opportunities that allow us to better connect and foster important dialogue with our devoted community of users going forward.
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