Apple Watch totaled an impressive 11.8 million units in the third quarter of 2020. This is a 75% increase from 6.8 million units shipped in the third quarter of 2019, according to figures shared today by research firm IDC.
These figures appear to be a new quarterly record for Apple’s wearable device as shipments of the device have never exceeded 9.2 million in any prior quarter, based on data from research firm Strategy Analytics. The latest figures can be accredited to seasonality, new product launches, and the global pandemic. Especially with the launch of high-end Apple Watch Series 6 and mid-range Apple Watch SE, and the fact that Apple Watch Series 3 remains available, customers have several price points available for purchase.
Apple Watch sets stellar new record with estimated 11.8 million shipments last quarter
According to statistics shared by the research firm, Apple led the market with a 33.1% share during the quarter. Both devices were extremely popular due to “pandemic driven demand.” Apple’s latest mid-level Watch, Apple Watch SE also helped to drive sales due to its affordable price.
Xiaomi followed in second place with 17 million units shipped, 12.8 million of which were basic wristbands. The company’s affordable products along with international expansion resulted in a 26.4% year-over-year growth. Huawei ranked third with unit shipments totaling 13.7 million. Samsung came at number four with 2.6 million smartwatch shipments and 8.4 million earwear shipments. Fitbit and BoAt tied for fifth place, with each company holding 2.6% of the wearables market.
“The double-digit growth not only indicates strong demand but also suggests that many people got a wearable device for the first time in both emerging and developed markets,” said Ramon T. Llamas, research director, Mobile Devices and AR/VR. “Consider what this means: a larger installed base of wearable device users going forward and a larger opportunity for device replacements in the years to come. And, as some wearers own multiple devices – like earwear and wristwear – the wearables market will enjoy sustained demand.”
An important thing to note here is that the Cupertino tech giant does not disclose official Apple Watch unit sales in its earnings reports, so any figures from research firms are estimates. If you keep in mind that Apple’s wearable platform brought in a record $7.9 billion in revenue last quarter, and demand for the device has only been growing as of late, it’s safe to say that the Apple Watch is definitely selling well.