Apple launches new Launch@Apple Mentorship Program for college students in the United States

Apple’s new educational initiative Launch@Apple Mentorship program is now live in the United States for citizens and immigrant students. Under the program, the first-generation college students in selected majors will be eligible to apply for Launch membership. The new mentorship program will commence in early 2021 and will be accepting participants with a “wide range of GPAs.”

Over the years, Apple has transformed from just an electronics company to become a bigger part of community rebuilding with technology and learning opportunities. Especially in the educational sphere, the Cupertino tech giant has expanded its educational partnership with more Historically Black Colleges and Universities, runs Community Education Initiative as part of its virtual coding academy which helps educationalists to implement innovative teaching methods, partners with Boys and Girls clubs of Atlantic City for productive after-school programs, and others.

And now to better assist first-generation college students with the

Launch@Apple is a mentorship program for first-generation college freshmen and sophomores majoring in finance, economics, and accounting. Launch matches students one-on-one with Apple mentors and provides resources for learning and opportunities for personal and professional growth. Launch will focus on the essentials to manage and then excel in school and work. Opportunities for job shadowing, paid externships, and paid internships may also be available for Launch participants.


Apple to Launch@Apple mentorship program for college students

Eligible students can start sending in their applications to by Friday, January 8, 2021. The eligibility criteria is as following:

Launch is seeking students with the following qualifications:

  • In first or second year of college.
  • Parant or legal guardian has not obtained a college degree.
  • Intending to major in finance, economics, accounting, or similar discipline relating to business, mathematics, commerce, or data analytics.
  • Eager to learn about working in finance in a fast-paced, innovative environment.

All applicants must provide the mentioned details such as personal credentials, previous employment history, personal journey, aspirations, and goals. Immigrant students will have to provide their visa status and employment eligibility restrictions.


The iPhone maker has not officially announced the new program, and from what it appears, it seems like Launch is marketed through word of mouth, via universities and social media. The questionnaire asks the applicants to mention, “How did you hear about this program?” The PDF document is available on

About the Author

Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.


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