The new Beats Studio Buds were officially launched in June, after making social media appearance in the ears of popular athletes like LeBron James and Alex Morgan and Roddy Ricch‘s music video. But the association of the new in-the-ear headphones with celebrities did not end there. The promotional ad campaign of the new headphones is just as star-studded including Serena William, Druski, and Coi Leray.
Beats (owned by Apple) introduced a completely new design in its first in-the-ear Studio Buds. Like the AirPod Pro, Beats Studio Buds come with a charging case for the earbuds, Active Noise Cancelling, and Transparency mode features. Retailing for $150, the headphones are available in red, white, and black.
Serena Williams, Coi Leray and other celebrities share their favorite songs on the new Beats Studio Buds
Using the tagline “It’s the Music”, the Beats Studio Buds ads highlight the high-quality sound experience of the new headphones featuring the star’s favorite songs.
Starting her musical career from SoundCloud with her hit single “Huddy”, Coi Leray says that it’s not about the features but the feelings that flow as soon as you pick the compact wireless earbuds in. Listening to songs like Attic by Spotem Gottem feels like a “unique” experience and “it can’t any better than that. I love it.”
The 26 years old comedian, Druski says that he is not here for the innovative new features but for the music like the country song ‘Forever After All’ by Luke Combs. The immersive listening experience made him ‘cry’ to that song.
Serena Jameka Williams, the famous tennis player and former world No.1 in women’s single, endorsed the new earbuds because she enjoyed the high quality of music like Black Magic by Kelly Rowland. A song’s sound which delivers a strong message for women’s empowerment on new Studio Beats Buds.
After teasing the unannounced earbuds in his video, Roddy Ricch also stars in the earbuds ad campaigns. For Ricch it’s all about March Madness by Future. The energy of the song flows through the listener’s body is “everything.”
Users can purchase new Studio Buds from beatsbydre.com for $150. They deliver 8 hours of battery life and are compatible with Apple and Android smartphones.