Earlier this week, a report revealed that many companies including Facebook and Snapchat are using a loose interpretation of Apple’s App Tracking Transparency (ATT) guidelines to track users across other apps and services even when they have asked not to…
Niantic, creator of the popular outdoor game, Pokémon GO wants to take the users’ augmented reality (AR) experience to the next level by launching AR glasses. In an interview with Wired, Niantic CEO John Hanke discussed his vision of the…
Snapchat Inc. has announced a new reward program “Spotlight Challenges” as an opportunity for creators to win cash prizes by producing top-performing Spotlight Snaps. The new challenges will be based on specific #topics, lenses, or sounds, and the Snapchatters who…
Snapchat’s latest update brings 3-D Bitmoji for users to create an avatar that is a more realistic presentation of themselves. However, 3-D avatars are restricted to Snap profile for now. Bitmoji is an app that allows users to create personal…
Fortunately, the ATT feature had a reverse impact on Twitter and Snapchat, both apps’ reported high ATT opt-in rates and high Y-o-Y revenue. Apple launched ATT (App Tracking Transparency) feature on iOS 14.5 update which restricts the apps’ capability to…
The Facebook-owned popular messaging platform, WhatsApp, has been testing some new features for its iOS app for a while now. Recently, it was revealed that the company is beta testing a Snapchat-like feature called ‘View Once’. The new feature allows…
Popular social media app, Snapchat has announced a new app on iOS, Story Studio. Integrated with Snapchat, the new video creating tool allows users to get inspired by the latest trends and record vertical videos, use a variety of customization…
In 2019, Apple introduced built-in support for Dark Mode on iPhone in the iOS 13 update. Now popular social media app, Snapchat has released Dark Mode on iOS. Dark Mode turns a smartphone’s changes the white background of the screen…
In its first quarter of 2021, Snapchat reports that it had more daily active users (DUAs) on its Android version than the iOS app. Although the social media app saw 22% Year-on-Year growth in engagement on both iOS and Android…
Snap, the parent company of Snapchat, is working on AR spectacles that will allow users to overlay its filters and lens on top of the real-world, in real-time. The company is also working on a long-term project to create a…
