In 2019, Apple introduced built-in support for Dark Mode on iPhone in the iOS 13 update. Now popular social media app, Snapchat has released Dark Mode on iOS. Dark Mode turns a smartphone’s changes the white background of the screen and apps to black or dark grey with white text. The feature was in demand as it is easier on the eyes, especially during nighttime use.
Earlier, the company reported that in Q1 2021, Snapchat had more daily active users on the Android version of the app than iOS. With a 22% Y-o-Y growth in engagement on both platforms, but for the first time, the engagement was more on Android. Maybe this new feature can help boost the app on iOS.
Snapchat iOS users can now enable Dark Mode
MacRumors reports that after testing the feature with a limited group, Snapchat has now pushed the new dark background mode to 90% of its iOS users. The company will soon release Dark Mode for its Android app.
Snapchat is offering three different types of “Appearance” modes for iOS users to choose from. The first mode maintains a dark theme for the app regardless of the default iOS system theme, the second mode maintains a light theme for the app, and the third mode matches the iOS setting.
Snapchat users can enable dark mode like so: Tap the Settings icon in the top-right hand corner, navigate the list, tap “App Appearance,” then enable either “Always Dark,” “Always Light,” or “Match System.”
The company has been introducing new features to ensure engagement on the platform. It rolled out a TikTok-like feature on the app which allows users to add music to their videos. A Spotlight section was also added to compile entertaining videos in one place and to encourage creators to upload new content for a $1 million prize. Previously, Snapchat released new augmented reality Lens which use the LiDAR scanner of the latest iPhone 12 Pro models,