Snapchat has announced that iOS users around the world will be able to add popular music to their snaps. The company updated its app with a new music feature called “Sounds” that allows users to add songs that will play in the background of their videos. The new feature is available on iOS, globally.
The new update has been added in efforts to compete with other popular social media platforms such as TikTok and Instagram. The social media giant already brought the feature to people in New Zealand and Australia and said in August it would bring music to more regions this fall. Snap doesn’t mention when sounds might be available on Android devices.
Snapchat finally lets all iOS users put music in their videos
If a user receives a snap with sounds, they can swipe up to view the album art, song title, and name of the artist. They can also tap the “Play This Song” link to listen to the full song on other streaming platforms, including Spotify, Apple Music, and SoundCloud.
The company said that its music catalog is “robust and curated.” The platform also says its licensing deals cover tracks from Warner Music Group, Universal Music Publishing Group, Warner Chappell Music, BMG Music Publishing, and others.
The new update is likely to give the company the push it needs to increase growth. Snapchat was slow to bring music to its platform. Meanwhile, Instagram rolled out music stickers for Stories in 2019 and launched TikTok competitor, Reels, in August. Meanwhile, TikTok continues to be popular among teens.
The company is also working on another TikTok-like feature that will allow users to add their own audio to snaps. That update is expected “in the coming months.” Snapchat will not have a feed like TikTok that pushes viral content to users and is instead focused on trying to build. tighter social webs between users.