As per new data brought forth from analysts at Consumer Intelligence Research Partners, Apple users continue to remain loyal to the company with 90% of iPhone buyers sticking with the brand. This is the third year in a row the Cupertino tech giant has s seen loyalty rates exceed 90%.
iPhone users continue to stay loyal to Apple
As per the data, data, Apple is responsible for the largest share of smartphone sales in the past three years with 43% of U.S. smartphone sales in the year ending with the September 2021 quarter. Samsung had the next largest share at 31%, managing to account for 54% of all U.S. Android smartphone sales. LG and Motorola are the only other Android brands with a significant market share.
The CIRP data shows that loyalty rates for Apple are remaining steady at 90%. Brand loyalty for Android manufacturers is not as high because switching brands within the Android operating system is easier than switching between Android and iOS. CIRP notes that loyalty to both Android and iOS has remained at 90% over the last few years.
Brand loyalty helps explain trends in overall shares. Apple has had the highest brand loyalty, measured as the percent of customers purchasing a new Apple iPhone whose previous smartphone was also an iPhone. Apple has seen loyalty rates exceed 90% for the past three years.
Switching brands within the Android operating system is easier than switching between Android and iOS, and loyalty to each operating system has remained at about 90% for the past several years. Even so, within Android smartphones, Samsung has the highest loyalty, with around two-thirds of Samsung buyers having owned another Samsung immediately previously. As Samsung maintained its loyal users, Motorola and LG saw lower loyalty a somewhat downward trend since the year ending September 2019.
The analysis conducted by CIRP is based on quarterly surveys of 500 subjects per quarter that acquired a new or used smartphone in the twelve quarters ending in September 2021.