Disney+ announces $7.99 ad-supported tier and price hike for existing plans

Earlier this year in March, it was reported that Disney would eventually add a cheaper ad-support tier to its Disney+ streaming service due to a decrease in subscriber growth. Not only was a new ad-supported tier announced today, but the company also revealed that it is increasing the price of its current ad-free plans.


A lower-cost tier is coming to Disney+ on December 8

Though Disney+ has seen massive growth since it launched in November 2019, its growth has been slowing down. To combat that, Disney has announced an ad-supported tier for $7.99 a month. In addition to this, it is bumping up the ad-free tier to $10.99 a month. The new tier and price changes will go into effect on December 8.

“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, Chairman, Disney Media & Entertainment Distribution. “Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows, sports, and live events collectively.”


Another Disney-owned streaming service Hulu is also set to get a price hike, from October 10 onwards. Hulu’s basic subscription will increase from $6.99 to $7.99, with the ad-free tier going from $12.99 to $14.99. ESPN+ will continue being priced at  $9.99 a month with ads.

The Disney+ bundle, which includes Hulu with ads, Disney Plus with no ads, and ESPN Plus, will increase by a dollar as well, going from $13.99 to $14.99 a month. The premium tier of the bundle, which includes ad-free Hulu, will remain the same at $19.99 a month.

Note that the ad-supported Disney+ tier cannot be paid for on an annual basis, that payment plan is only reserved for the ad-free tier. With the price hike in mind, the annual subscription will now cost users a whopping $109.99, up from $79.99.

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.