New Google AI search now shows improved links and more video content

Google is constantly improving its AI search to provide better assistance and information to users. The latest update of Google AI search features the addition of more videos and improved links.

Because of the new video integration feature, users can now conveniently access relevant videos directly from their search results without having to leave Google. This enhances the search experience by making it easier to find the necessary information.

In May, the tech giant introduced support for “Generative AI’ in search, so users can understand a topic faster, uncover new viewpoints and insights, and get things done more easily.”

Google's AI Search

Google AI search now shows more videos in results, including short clips and full-length videos and more

Google has been steadily improving its AI search capabilities over the past few years, and the latest update is no exception. The new features include improved links, more video content, and new generative AI capabilities like giving AI-generated summaries of the answers.

The company wrote, “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion.”

Google AI Search

Details about the new Google AI search capabilities

Improved links:

  • Google has implemented a new approach known as “neural matching” to enhance the precision of users’ search requests. By utilizing this form of artificial intelligence, Google can analyze users’ search terms against a comprehensive collection of web pages and pinpoint the most appropriate results. This is geared towards ensuring that users are furnished with the necessary information at the precise moment they need it.

Increased video content:

  • Google has implemented a new system for ranking videos that enhances their visibility in search results. This method takes into account various factors, such as popularity, content quality, and relevance to the user’s search query, in order to organize video results.

New generative AI capabilities:

  • Google is currently testing new generative AI capabilities that have the potential to transform the way we conduct searches. One of these innovations is the “Search Generative Experience (SGE)” feature. With SGE, users can ask questions using everyday language and receive an AI-generated summary of the answer.

Although these are just a few of the new AI search capabilities rolled out recently, we can expect to see even more innovative and helpful search features in the future as AI continues to develop.

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