The new M1 Mac models deliver incredible performance and battery life and for the first time but for Intel, Apple’s Macs are still do not offer touch screens, customization options, and a good gaming experience. In its new Intel PC vs. Mac ad, the chip manufacturer shows a social experiment with “real Apple fans” who are convinced that Intel PCs are better than Mac.
At WWDC 2020, Apple announced a 2-year transition phase for its complete Mac lineup from Intel processors to Apple Silicon. Since then, the company has launched 13-inch M1 MacBook Air, 13-inch MacBook Pro, M1 Mac mini, and 24-inch M1 iMac. New 14-inch and 16-inch M1X MacBook Pro models are expected later this year and upgraded 13-inch M2 MacBook Air in 2022. As a processor, M1 Apple Silicon has received great reviews because it not only delivers faster performance but also incredible battery life and unified architecture which allows Apple to offer iPhone and iPad games on Mac.
Intel touts laptops with touch screens and games to convince Apple fans to denounce Macs
Apple continues to upgrade and sell Intel-based Macs but in its new ad, Intel denounces Macs (Intel and M1 Macs) as outdated machines which can not be modified to increase RAM, turn into tablets, feature touch screens, and more.
Titled “Breaking the Spell: Social Experiment” shows a room, designed like an Apple Store, where twelve Apple fans are asked their opinion on the following features:
- Would you like to customize your computer?
- What if you could game more on your laptop?
- What is your laptop missing?
At the end of the experiment, loyal Apple fans were sold that Intel PCs are better than Intel-based and M1 Macs. Sidenote, Intel’s presenter in the ad has good hair like Apple’s Craig Federighi. Ryan Shrout, Chief Performance Strategist at Intel clarified on Twitter that all participants were “real”. However, the ad conveniently left out metrics like performance, battery life, sync across devices, and much more.
And since I have been asked by a few people for clarity: YES, that is all of those participants REAL reactions, not scripted. It's surprising to see how many people that utilize tech still don't know the capabilities of the PC. Our job to change that!
— Ryan Shrout (@ryanshrout) October 4, 2021
This is not the first time, Intel has attempted to downplay Macs. Previously, Shrout flaunted that its 11th generation H-series laptop chips, and pointed out that games that most games do not support macOS. Our @Imran Hussain pointed out that during the presentation, Intel made big blunders.
If somehow Intel wants to say that its newer chip brings about this performance improvement, the company is very obviously pointing out the “poor gaming performance” of its own chip in the MacBook Pro. It is kind of disappointing that despite the MacBook Pro using an older and weaker 5600M graphics card, the new Intel MacBook could not demonstrate major leaps in benchmarks even with an RTX 3060 graphics card.
Well, we don’t blame Intel for feeling threatened by M1 Mac models. DigiTimes predicts that Intel’s notebook processor market share will face a “record low” drop because of Apple’s transition to custom-built Silicon, M1 chip in 2022.