iPhone 12 shipments could reach as many as 80 million units by the end of 2020 due to Apple’s more affordable pricing strategy, according to a recent industry report.
Shipments of the new lineup will top 70 million units by the end of 2020. There is also a possibility of the numbers hitting 80 million if the US-China trade conflicts do not escalate further, reports DigiTimes.
“The pricing dynamics, coupled with a number [of] technology updates, including a faster A14 processor, improved product designs and camera functionalities, is expected to bring a new round of sales growth for Apple, said the observers.
Shipments of the new iPhone lineup, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max, will at least top 70 million units by the end 2020, with the possibility of hitting 80 million barring a further escalation of the US-China trade conflicts, they said.”
iPhone 12 Shipment Might Reach 80 Million Unit in 2020
The report states that Apple may be able to attract users with older iPhones to upgrade via a more affordable pricing strategy that includes the iPhone SE, iPhone 11, and iPhone 12 mini. This approach in pricing could help the Cupertino tech giant drive sales in order to reach the expected quota of shipments by the end of 2020.
This week Apple launched four new smartphones. All models feature 5G connectivity and a powerful A14 processor in a new iPad Pro-like flat edge-to-edge design. The new smartphone models are equipped with Super Retina XDR Display which is protected by a 4 times more durable Ceramic Shield front cover.
The high-end variants – 12 Pro and 12 Pro Max – will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue, starting at $999 and $1,099 respectively.
iPhone 12 and 12 Mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and red color options, starting at $799 and $699 respectively.
Foxconn remains Apple’s main iPhone assembler and has secured the bulk of orders for the new iPhone series through the first quarter of 2021. Foxconn is also the sole supplier of the 6.7-inch 12 Pro Max and is estimated to be handling over 70 percent of the orders for the 6.1-inch iPhone 12 and 12 Pro, according to the report.
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