Apple has released two new ads to promote the new iPhone 13‘s durability and longer battery life in the “Run Baby Run” and “Do’in Laps” videos. Both ads include children, which shows that the smartphone can take whatever the young minds have in store for it.
The iPhone 13 series has a flat-edge design for better grip and is protected with durable Ceramic Shield on the front in an aluminum frame to prevent scratches and other accidental damages. And Apple has equipped all four models of the iPhone 13 series with a bigger battery which allows users to do more even with the new 5.4-inch mini model.
iPhone 13 boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.
The model features the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling.
The new iPhone 13 is baby proof and full of swag, at the same time
The new videos uploaded on Apple’s official YouTube channel include children, using an iPhone 13 in two very different ways. The “Run Baby Run” ad shows a toddler cooking up a storm as he gets hold of his mother’s pink iPhone 13 and bangs it against several things like the staircase railing, piano, his toys and throws it on the table, in the kitchen sink and much worse.
Luckily, the new iPhone has the Ceramic Sheild which is “tougher than any smartphone glass” and it has an “industry-leading IP68 rating for water resistance, and is designed to protect against spills from common liquids.” Thus, the mother casually picks up the smartphone and puts it in her pocket, as it is toddler resistant.
The second ad, shows a young teen boy doing laps on his bicycle in loops on his block. With his Product (RED) iPhone placed in a holder, the young boy continuously rides around the neighborhood, even after sunset, recording himself and “looking cool”. The ad touts the “Looonnnggeeerrrr battery life” of the new iPhone 13.