Apple has increased component orders for its upcoming iPhone 14 lineup, according to a new report. The report further notes that competing Android manufacturers continue to see weak sales.
iPhone 14 forecasted to sell better than iPhone 13 despite its higher price tag
As reported by DigiTimes, the Cupertino tech giant has scaled up component orders ahead of the iPhone 14 lineup’s launch in September. Supply chain sources told the publication Apple’s actions contrast with several Android smartphone makers that are not seeing strong sales.
Despite ongoing supply chain shortages and disruption, Apple continues to grow its market share with increasing sales for almost all of its products. Back in March, the chairman of TSMC revealed that demand for smartphones and PCs had slowed down due to geopolitical uncertainties and COVID-related lockdowns in China but analysts said that iPhone demand was still strong and would continue to be so. In fact, the iPhone 14 lineup is expected to see higher sales than the iPhone 13 models.
On the topic of last year’s flagship iPhone, it continued to do well in July despite signs of cooling market demand for other smartphone manufacturers. Analysts noted that this pattern was odd because sales of current iPhone models tend to slow down prior to the release of a new iPhone however, iPhone 13 sales continue to be strong.
Based on previous industry reports, we predict that the upcoming lineup will feature a thicker design and a larger rear-camera bump. In addition, the Pro models will be powered by the next-generation A16 Bionic chip and will sport a 48MP rear camera system.
Barring any delays, the lineup is on track for a September release.