Last week, it was reported that Apple would be increasing the price of its upcoming iPhone 14 Pro and iPhone 14 Pro Max. According to Wedbush Securities analyst Dan Ives, the tech giant plans on increasing the price of the premium iPhone by $100 in comparison to last year’s iPhone 13 Pro.
Higher component prices and added functionality will give the iPhone 14 Pro a higher price tag
Last week, TF Securities analyst Ming-Chi Kuo revealed that the average selling price of the iPhone 14 lineup will increase due to the iPhone 14 Pro’s “price hikes & higher shipment proportion.” The average selling price is set to increase by 15% compared to last year’s lineup.
Kuo only revealed the predicted percentages of the markup. However, in a research note obtained by MacRumors, analyst Dan Ives revealed that the iPhone 14 Pro is expected to see a $100 price increase.
While the base iPhone will stay at the same price we believe a $100 price increase on the iPhone 14 Pro/Pro Max is likely in store given component price increases as well as added functionality on this new release
The iPhone 13 Pro starts at $999 while the iPhone 13 Pro Max starts at $1,099. If the premium models do see a price hike, the iPhone 14 Pro and iPhone 14 Pro Max could start at $1,099 and $1,199.
This year’s standard iPhone 14 and iPhone 14 Max are set to feature the same design as their predecessor with the same A15 chip. On the other hand, the Pro models are expected to get the A16 chip, the above-mentioned pill + hole punch cutout for the display, and major camera upgrades. All models are expected to feature 6GB of RAM.and support 30W charging. As for the internal storage of the device, there are some conflicting reports about whether it will start from 128GB or 256GB, given the price hike.
In addition to this, Bloomberg’s Mark Gurman and TF Securities analyst Ming-Chi Kuo have reported that the Pro models will feature an upgraded front camera. As revealed by Kuo, the front camera will feature autofocus which will offer sharper images and improved picture quality.
Furthermore, the camera will also have a 6-element lens instead of a 5-element lens, which will also add to the image quality. The rear-end camera for the Pro models will be upgraded to 48MP which will enable 8K video recording.