Consumer Intelligence Research Partners’ (CIRP) latest analysis of the iPhone colors preferred by Apple customers revealed that the iPhone 14’s “unusual” color option is in vogue.
Starting from the first iPhone launched in 2007 till the launch of the iPhone XR in 2018, Apple has offered limited color options. Up till iPhone 4, smartphones were only available in two basic colors: white, and black. In iPhone 5, the company introduced two-tone backs but in white/space gray and black color options.
In 2013, the company released the iPhone 5s in gold and iPhone 5c in vibrant color options like blue, yellow, green, and others. iPhone 6s and iPhone 6s Plus added a pink color option in 2015.
The purple color option is most popular amongst iPhone 14 Pro and Pro Max owners
The tech company started paying attention to color options starting from iPhone 11 series introduced in 2019. For the first time, Apple introduced standard and Pro models in iPhone 11 series which were available in different color options and continuing with the same trend, it launched a new purple color option in iPhone 14 and iPhone 14 Pro models “changed the game.”
While iPhone color is not the most critical attribute of Apple customer behavior, it’s somewhat interesting and definitely fun to analyze. Historically it revealed that Apple customers tended to stick with the basics, rather than embracing some of the more unusual colors that Apple features when they announce new iPhone models. The launch of the iPhone 14/Plus and 14 Pro/Max models seems to have bucked that trend.
Prior to the launch of the purple color option in the iPhone 14 series, the black color option was the most popular color amongst iPhone customers, along with its variants like midnight, graphite, or space gray. Now, the majority of iPhone 14 Pro and Pro Max owners choose purple.
iPhone 14 Pro and Pro Max
- 42% in purple
- 23% in Space Black and Midnight
- 11% in Starlight and Silver
iPhone 14 and 14 Plus
- 27% in blue
- 26% in Midnight
- 22% in purple
- 12% in Starlight
- 14% in red
However, the report also mentions the reason behind the high demand for purple color amongst iPhone 14 buyers could be the high purple inventory. CIRP writes:
“Apple had some insight into demand for purple iPhones based on the iPhone 11 and 12/mini experience. So they either properly anticipated high demand for purple phones, or their optimism about purple pushed iPhone 14 Pro/Max demand to available purple inventory.”