Netflix has released a new “Kids Clips” feature on its iOS app. The new TikTok-like feature is designed for the younger audience on the video streaming service which will help them discover new content. Starting this week, the new feature will release in the United States, Spanish-speaking countries in Latin America, Canada, Australia, and Ireland.
Recently, the company launched its mobile gaming service on Android with five titles. Just like Apple Arcade, Netflix subscribers will get to enjoy ad-free games without any in-app purchases and for no additional cost. Reportedly, the company is also testing games on iOS and will soon release support on the platform.
Netflix pushes its content to younger viewers with the new “Kids Clips” feature
In a dedicated section, the “Kids Clips” feature will show short clips of existing and upcoming kids’ content on the app. According to Bloomberg’s report, young viewers will be able to watch up to 20 clips at a time and new clips will be added daily.
The functionality of the new feature resembles the “Fast Laugh” section which was added in March this year which houses short funny clips from its comedy titles. Similarly, the new Kids Clips section will feature short kids of the kids’ content and children will be able to add clips they like to the “My List”. However, clips in Fast Laugh play in full-screen portrait mode, and the new Kids Clips will play in landscape mode.
The video-streaming giant is experimenting with new features that can expose customers to more titles in its catalog. The move is also an attempt to reach the kind of viewers who might normally watch TikTok or short clips on YouTube.
The kids’ feed will resemble Fast Laughs, but the videos will be viewed horizontally — as opposed to vertically — and will take over the entire screen. Kids will only be able to watch 10 to 20 clips at a time.