Today, popular video streaming service, Netflix has announced the rollout of a new search feature ‘Shuffle Play’ later this year. In the company’s Q4 2020, the company stated that after a successful testing phase, the new search feature will release worldwide which will allow users to look for new content to watch on the video streaming service.
As the competition in the video streaming services is growing, with Disney, HBO, and especially Apple TV+ a rising rival, Netflix included the ability to attract new and retain the existing subscribers on its agenda of ‘Forward-looking Statements.’
Our ability to attract new members and retain existing members; our ability to compete effectively; maintenance and expansion of device platforms for streaming; fluctuations in consumer usage of our service; service disruptions; production risks, including those related to the coronavirus pandemic; and, competition, including consumer adoption of different modes of viewing in-home filmed entertainment.
Netflix’s new Shuffle Play feature will help subscribers search for new content
Reporting a 23% Y-o-Y increase in paid streaming memberships in Q4, 2020, Netflix detailed the improvements made to its video streaming service to enhance the subscribers’ watch experience, especially for parents like better parental controls to filter content, customize settings, and other additions. For an even better experience, Netflix announced:
As we bring our members more great programming, we’re always listening and working to make it easier for them to find the right show and film to watch. That’s why last year we debuted our Top 10 lists around the world, and in October we introduced the New & Popular tab in our television user interface, which includes a new Worth the Wait section, highlighting titles as far as a year away that you can remind yourself about.
As another exciting step in this effort, we’ve been testing a new feature that gives members the ability to choose to instantly watch a title chosen just for them versus browse. The response has been positive and we plan to roll it out globally in the first half of 2021.
The video streaming service offers three different monthly subscription plans starting from $8.99 and is compatible with iOS and Andriod devices via the Netflix app which can be downloaded for free for App Store and Google Play. The service is also available on the web via Netflix.com.