Xiaomi has overtaken Apple as the second-biggest smartphone maker in the world in terms of market share. The Android smartphone manufacturer saw an 83% growth in worldwide market share to reach 17% and beat Apple which saw just 1% growth and achieved 14% market share.
These numbers were posted by research firm Canalys based on their analysis of Q2 2021 numbers. Samsung maintained its number one position with 19% market share and 15% growth year-over-year, however, Xiaomi might catch up with the Korean smartphone maker soon.
Apple is now at number 3 position in terms of global smartphone market share
Canalys reports that Xiaomi increased its business in many locations in Q2 2021 which helped it overtake Apple. Its shipments increased 300% in Latin America, 150% in Africa, and 50% in Western Europe. Xiaomi has mostly been successful due to its cheaper offerings, with smartphones that are priced 40% cheaper than Samsung and 75% cheaper than Apple. Moving forward, Xiaomi would be looking to increase the shipments of its higher-end smartphones to increase its average selling price.
Both Oppo and Vivo are at 10% market share each, with their eyes set on Apple’s number three position. Oppo and Vivo have a similar business strategy to that of Xiaomi so it is highly likely that they might end up with a higher market share than Apple’s. The Cupertino giant continues to focus on the upper end of the market by selling phones at a much higher average selling price. Even though Apple sells iPhone SE, it is still priced higher than many low-end and budget smartphones offered by the likes of Xiaomi, Samsung, Oppo, and Vivo.
Despite the market share numbers, Apple is looking to ship 90 million units for its next-generation smartphone later this year, which would be the iPhone 13 lineup. Analysts are also predicting that iPhone 13 sales will be higher than investor expectations, which is expected to feature the same prices as the current iPhone 12 lineup. Speaking of iPhone 12, Apple is still seeing strong sales in the United States, while globally, Apple has sold 100 million iPhone 12 units in just 7 months.
Analysts have already raised AAPL price target up to $175 expecting high iPhone 12 and future iPhone 13 sales.