Apple is preparing to ship 90 million iPhone 13 models this year

Apple is working with its suppliers to build and ship 90 million iPhone 13 models in 2021, after it is launched later this year. If launched in September, which has been the usual month for new iPhone announcements, this will give the company just one quarter to ship 90 million units, which would be a 20% increase from last year, when Apple shipped almost 75 million iPhone 12 models, despite a late launch.

Bloomberg reports that the upgraded forecast is due to the rollout of COVID-19 vaccinations which is slowly allowing things to open up, if not go back to normal. However, despite a pandemic year, Apple was able to sell a lot of iPhone 12 models just after launch. Even though iPhone 13 will be an incremental upgrade, compared to iPhone 12’s brand new design last year, the company is still aiming to sell more units.

iPhone 13

Apple forecasts a 20% increase in iPhone 13 shipments in 2021 compared to iPhone 12 launch in 2020

iPhone 13 will be Apple’s second smartphone series to feature 5G. Bloomberg reports that Apple plans to include an LTPO (low-temperature polycrystalline oxide) display on one of the new iPhone 13 models, which will allow the smartphone to switch between various refresh rates based on the content being displayed. This will allow for an always-on mode, extended battery life due to the ability to crank down refresh rate, and more responsiveness because it can reach higher refresh rates. This might finally be the first iPhone with ProMotion technology, that has been available on iPad Pro for some time.

Apple is also looking to reduce the size of the notch on iPhone 13, however, it will still not go away for good. The company is aiming to do so in a future iPhone 13 model. A new A15 chip with 6-cores will power the new smartphones, which should allow for advanced video recording features such as cinematic optical zoom. However, in-display Touch ID is still not going to appear on iPhone 13.

To prepare for the launch of four-new iPhone 13 models, Apple is working with partners including TSMC for chip manufacturing, along with Taiwanese connector and power-pack maker Cheng Uei Precision Industry Co., lens maker Largan Precision Co., and electronic component maker Alps Alpine Co. Assembly will be handled by Luxshare Precision Industry Co., Foxconn (Hon Hai Precision Industry Co.), and Pegatron Corp.

Bloomberg’s report also confirms that Apple is working on new MacBook Pro laptops with Apple Silicon, redesigned iPad mini and regular iPad models, as well as new Apple Watch Series 7 with updated displays.

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