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The retail pricing plans for Windows 7 have been officially announced via the Windows 7 Blog. The prices are lower than what Vista had at its launch but Microsoft are also offering a 50% discount on pre-orders via select buyers.

Here are the estimated retail upgrade prices of Windows 7:

  • Windows 7 Home Premium (Upgrade): $119.99
  • Windows 7 Professional (Upgrade): $199.99
  • Windows 7 Ultimate (Upgrade): $219.99

And the estimated prices for full versions are:

  • Windows 7 Home Premium (Full): $199.99
  • Windows 7 Professional (Full): $299.99
  • Windows 7 Ultimate (Full): $319.99

Also the special offer for pre-orders is as following:

We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount. In the US, this will mean you can pre-order Windows 7 Home Premium for USD $49.99 or Windows 7 Professional for USD $99.99. You can take advantage of this special offer online via select retail partners such as Best Buy or Amazon, or the online Microsoft Store (in participating markets).

This special offer program begins tomorrow for U.S., Canada and Japan and will end on 11th July for U.S. and Canada while on 5th July for Japan or while supplies last. Customers in the UK, France and Germany will be able to pre-order their copies starting from July 15th to August 14th.

Also a separate upgrade SKU will not be available for Europe at launch, but upgrade prices will be offered on the full versions for them.

You can find more information on the pre-order program here.